XBRM > Extreme Behavioral Risk Management
In the aftermath of a catastrophic event, when technical assets are unavailable or destroyed, it is human behavior – and often human behavior alone – that determines the speed and efficacy of disaster recovery efforts.
Knowledge of human behavior, in all phases of emergency management, is critical in the development of effective emergency policies, plans and training programs. For many years, business continuity planners worked under a simple assumption: When a disaster strikes, people will follow plans and procedures. Psychologists and other behavioral scientists have found that this idea fails to consider the often-surprising behavior of people during emergencies.
For disaster plans to be truly effective, an understanding of the full range of behavioral responses across the different stages of disasters and emergencies should serve as a core component of the broader, interdisciplinary planning process.
This is the mission behind Extreme Behavioral Risk Management (XBRM).
Now more than ever, understanding the human factor in crisis management is essential. Fear is driving the global financial markets and individuals and organizations must keep their focus to survive and thrive in an unpredictable economic environment. Stress, anxiety and fear can impact problem-solving and decision-making just when they are needed the most.
XBRM helps organizations predict and prepare for the human response to all types of adverse events, from natural disasters to financial crises. Our insights derived from behavioral research can help organizations improve safety, security and performance in times of high stress. Through expert consultation and training, XBRM can enhance your ability to accurately integrate critical human factors into policies, plans and procedures to mitigate negative emotional and behavioral reactions that can compromise critical operations and effective crisis management efforts.
